Getting Started in Internet Marketing (part 4)

Now that you have got a product, the next logical step would be
to sell it. Here's where many newbie Internet marketers get it
wrong. 

The biggest mistake you can make is to set up a website, write
about your ebook on the website and expect people to visit your
website in droves and buy your ebook. It does not work that way.
In other words, if you think you can 'create it and they will
come', you are mistaken. Even with targeted keywords, great
website design and a killer product, hardly anyone will find your
website if you do not promote it. 

So there are a few more steps to take before you will see your
first sale. 

Firstly, you need to design your website. In the past, you could
get by with a simple two page website - a sales letter and a
thank you or download page. As recently as 4 years ago, such
simple websites would still get ranked by Google. Actually 4
years is a long time in Internet marketing and a lot has happened
since then. The most significant development was the Google
Slap. 

The Google Slap is the term used to mean that Google now wants
your website to contain quality content and not just a sales
pitch. These days, if you just put up a 2 page website without
good content, Google will not rank it well. In other words, you
will find your website in page 1,245 in Google's search results
or something like that. 

So when you design your website, you have to make sure that it
has more than just a sales page. There are many ways to design a
website and each person has his or her own preference. A good
practice would be to make your website have at least 8 pages - a
home page, a sales page, a blog, a thank you or download page, a
privacy policy, a disclaimer (especially if your product is
connected with making money), a contact page and an about us
page. 

Briefly, a home page would contain a welcome message and an
introduction to your website. It should also contain an opt-in
box where you collect the names and emails of visitors so that
you can build your list. To incentivize visitors to give you
their names and emails, you need to provide a freebie like a
short report, video, audio or a newsletter. Make your freebie
connected to your niche topic. 

A blog would contain the latest news in your niche, interesting
articles or your personal teaching on your niche. Many Internet
marketers and webmasters put their blog in a separate directory
on their website. That means the blog URL would be
http://www.mydomain.com/blog. Alternatively, you could purchase
another domain with the same domain name but different extension
as your blog. Then you could link your blog to your main
website. This gives your main website added 'link juice' in
Google's eyes. 

'Link juice' is the term referring to how many links are pointing
to your website. The more links you have, the better it is for
your website. You need both external and internal links for your
website. External links are other websites linking to yours and
internal links are internal pages of your website that link to
each other. 

All the other pages of your website are self-explanatory. Once
you have your website up, the next thing you want to do is
promote it. That will be covered in the next article.

• See Part 10
• See Part 9
• See Part 8
• See Part 7
• See Part 6
• See Part 5
• See Part 4
• See Part 3
• See Part 2
• See Part 1

Getting Started the Right Way in Internet Marketing (part 3)

Now that you have identified your target market and gathered your
10 or so long tail keywords, it's time to create your product. 
Product creation may take you anywhere from one day to two weeks
so during this period, it is wise to put some other steps into
action also. Here are 2 things you should do simultaneously with
product creation. 

First, you should register a domain name. Go to namecheap.com or
godaddy.com. Choose one with your long tail keyword inside. If
the exact long tail keyword has already been taken, try adding
another word that makes it attractive, such as 'best', 'tips',
'online', 'center' etc. For example 'organic farming' can become
'organicfarmingtips'. 

As for the extension to choose, go for a .com if possible. If
that has been taken for the domain name you want, take either a
.net or .org. The next best option other than these three would
be a .biz or .info. These are the common ones considered to be
search engine friendly. 

The reason why you should register a domain name now is that it
takes 24-48 hours to propagate, and you will only be able to
upload content into that domain after it has propagated. So by
registering a domain name while you work on product creation, you
save time. 

The second thing you should do while creating your product is
join relevant forums in your niche. Every niche has forums where
people interested in their niche hang out. To find these forums,
type the name of your niche followed by the word 'forum' (without
quotes) at the end into Google's search engine. So, for organic
farming, it would be 'organic farming forums'. Join at least 4
forums. 

Joining a forum is easy. Just go to the sign up page and fill up
the required fields. Every forum allows you to insert a
signature. Here's where you should put your website URL with
some catchy statement. If your website has not been set up yet,
you can add your signature later. 

One feature to utilize in your signature is BB Codes. BB Codes
is like html. For your signature you only need to know 2 BB
Codes - the one for hyperlinking and the one for making your
words bold. To hyperlink your words to your website URL, the
opening BB Code is [url=http://www.yourdomain.com] and the
closing BB Code is [/url]. For example, if you want to hyperlink
the sentence, 'Secret Tips to Organic Farming for Good Health',
type [url=http://www.yourdomain.com]Secret Tips to Organic
Farming for Good Health[/url] in your signature column. Now
anyone who clicks on that sentence will be directed to your
website. 

And if you want to bold your words, just add the bold BB Codes
which are [b] and [/b] at the beginning and the end of the string
of code above. So it would appear like this -
[b][url=http://www.yourdomain.com]Secret Tips to Organic Farming
for Good Health[/url][/b]. Most forums have BB Code on by
default. But check just in case. 

For more BB Codes, just Google it. 

It's important to join forums as soon as possible because it
takes time to build relationships. So post anything you want
into these forums everyday (take 30 minutes a day). If you
aren't very knowledgeable in that niche, just post intelligent
questions. The more posts you make, the better your standing in
the forum. The relationships you make in these forums will be
very valuable to you when your product is ready. 

Another important thing to do while at forums is to look for the
most frequently asked questions and most common problems faced by
the members in the forums. Take note of these because you want
to include these into your product. 

Now for product creation. The easiest way to create your product
is to go to Amazon and type in the main keyword for your niche. 
Amazon will probably produce a list of books on that topic. Find
one you like and look into the contents page. Copy the contents
page and re-write the chapter titles the best you can. Also
include the questions and problems that you found in the forums
into the chapters. 

The fastest way to produce your product is to outsource it. Go
to elance.com or guru.com and post a job for a researcher to
research the list of chapters you have compiled. This person
only has to cut and paste information from various sources
according to the chapters you give him. It should not take more
than 2 or 3 days. 

Once you get the research back, look for a writer to re-write the
research materials into an ebook of 80 to 100 pages in length. 
This should take no longer than a week. You can find good
writers from the Philippines who work at cheap rates. Be
prepared to pay about $100 for the researcher and $200 for the
writer. 

So in about 10 days you should have your product ready. Now you
need a designer to design your ebook cover and website. What to
do from here onwards will be covered in the next article.

• See Part 10
• See Part 9
• See Part 8
• See Part 7
• See Part 6
• See Part 5
• See Part 4
• See Part 3
• See Part 2
• See Part 1

Getting Started in Internet Marketing (part 2) - Market Research

There are many ways to make a living online. But no matter which
route you choose, it all begins with market research. You have
to find a group of buyers who have a common problem or need. 
Then all you need to do is sell them things that solve the
problem or meet the need. 

Market research can be divided into two parts - finding a
profitable niche and finding long tail keywords within that
niche. The good news is that there are many free tools available
to do this. Some of the best tools are provided by Google
itself. So the first thing to do is sign up for an account with
Google. Once you have done that, go to Google's search-based
keyword tool at www.google.com/sktool. Type in the words 'buy,
purchase, order, get' (without quotation marks) into the search
field. The sktool will list out 800 words or terms that contain
these buying keywords together with other useful data like level
of competition, searches per month etc. All you have to do is
choose the term that you feel is most suitable for yourself,
preferably one that has at least 2,500 searches per month. 

Next, click on the icon that looks like a magnifying glass next
to the search term that you have chosen. This will take you to
Google Insights for Search, another free tool from Google at
www.google.com/insights. It will automatically search the term
that you have chosen and produce the relevant data at Google
insights. Scroll down to the bottom part of the page and you
will see other related search terms. Take note of all the
related search terms that you find. 

Now you would have about 10 buying keyword terms in a particular
niche. This basically indicates that there are people searching
for information to solve a problem or meet a need in this niche. 
Next, you should investigate further into how big a market this
niche is and get more keyword ideas. 

Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put
the main keyword of the niche into the search field and see if
there are products that are listed in these websites within this
niche. Chances are you will find products in all these websites
pertaining to your niche. Briefly review some of the products
for ideas - both keyword ideas and product ideas. The next step
is to find long tail keywords. 

To do this, go to Google's external keyword tool at
https://adwords.google.com/select/KeywordToolExternal. Type in
your 10 keywords and it will generate a list of related keywords.
Take note of the keyword phrases with at least 3 words in them
(long tail keywords) and that produce at least 2,500 searches per
month. 

Now go to the Google search engine at www.google.com and type in
the main keyword in quotation marks. As you are typing, Google
will give you related search terms. Take note of the long tail
keywords. Once you hit the search button, Google will list out
all the websites related to your keyword (this is called the SERP
or Search Engine Results Page). Take note of the number of
websites listed (it is listed at the top right hand corner of the
page). You are aiming for keywords with a maximum of 1,000,000
websites. If it is significantly higher than 1 million, then the
keyword is too competitive. Do the same thing with each of the
keywords that you have and choose those which have less than 1
million competing websites. 

For each of the keywords you type into Google, look at the bottom
of the SERP and you will find more suggested related keywords. 
Click on them and you will find even more keywords. Drill down
into the keywords as deeply as you can until you find long tail
keywords with less than 1 million competing websites. 

If you have done your market research well enough, you will now
have identified a niche with ready buyers and the long tail
keywords (about 10 will do) they use to search in the search
engine for information on a product to buy. The next step would
be Product Research and Creation which will be covered in the
next article. 

• See Part 10
• See Part 9
• See Part 8
• See Part 7
• See Part 6
• See Part 5
• See Part 4
• See Part 3
• See Part 2
• See Part 1

Getting Started the Right Way in Internet Marketing (part 1)

SEO, PPC, PPA, CPA, SERP, LSI, Google slap, sandbox, the list goes on. 

Welcome to the world of Internet Marketing. It's
hardly a wonder that people suffer from information overload. If
you find yourself drowning in this labyrinth of paths leading you
in a thousand different directions, you need to realize that
success in Internet Marketing depends not on doing a lot of
things but only doing a few things right. 

The first thing you have to settle within yourself is whether you
are looking to build a business with Internet Marketing or merely
engage in it as a hobby. A business means that you intend to
make enough money through Internet Marketing to at least replace
your day job income. If it is a hobby then you are looking to
Internet Marketing as a part time activity to supply you with
some extra pocket money. This decision is the basis of
everything else you do because it determines the amount of time
and effort you put into it and also the actual structure of your
business or hobby. 

If you intend to make Internet Marketing merely a hobby, then you
do not need a website, a product, a list, any JV partners or
affiliates. You can do basic affiliate marketing by selling
other people's products. You need to sign up with an open
affiliate marketing website like Clickbank. An open affiliate
marketing system practiced by Clickbank is where you do not need
your own website and there is no application process to become an
affiliate. Without your own website you would not be able to be
an affiliate with closed affiliate systems like Commission
Junction (they have an application process that requires a
website). 

In Clickbank, there are thousands of products you can sign up as
an affiliate for. You will be given an affiliate link and all
you do is to get people to click on your link. You can do that
for free by setting up free websites on Web 2.0 platforms like
Squidoo or Hubpages or Blogging platforms like Wordpress or
Blogger. You can do a search on these and you will get their
websites where you can create your own website or blog. Yes, a
website set up this way is your own but you are limited in some
functionality because these are free websites hosted on the
platform's servers. Nevertheless, they are good enough to drive
traffic to your affiliate link. 

All you do is design your website or blog with some good content
related to the affiliate offer you are marketing and insert your
affiliate link into your content. Some web 2.0 platforms like
Hubpages have strict rules about the number of affiliate links
you can have in your content, so just make sure you abide by
their rules. 

Internet Marketing is a numbers game, so the more of such
websites and blogs you create to drive traffic to your affiliate
link, the better it is. Sooner or later, some people will click
on your links and if they buy the product that you recommend, you
get your commission from it. That's all there is to making some
spare cash through Internet Marketing. 

You may want to start your Internet marketing journey this way. 
But after sometime, if you want to progress further and do
Internet Marketing as a business, then it becomes another ball
game altogether! 

• See Part 10
• See Part 9
• See Part 8
• See Part 7
• See Part 6
• See Part 5
• See Part 4
• See Part 3
• See Part 2
• See Part 1

Top Ten Article Writing Tips

Whether you are writing articles for submission to offline or
online newsletters or magazines, for your blog, lens, hub page or
for submission to article directories, you want your articles to
be high quality so people continue reading right to the end and
do not stop after the opening sentence. Here are some tips to
achieve that result. 

1. Know what you want to write about and the demographics of your
likely audience before you start so that you use appropriates
language. 

2. Use a title that clearly states to purpose and content of the
article and entices the reader to want to learn more. For a
marketing article, use your main keyword in the title. 

If you cannot think of a title, you can always fall back on some
of these tried and tested formats: 

Effective Tips for... 
How to... 
Secrets of... 
The best 10... or the top ten or top five or seven etc. 
Must Know.... 
Things to avoid when... 
Basic Steps to... 
Better ways to... 
Affordable ways to... 
Easy steps to... 

2. Have a short introductory paragraph that outlines the content
of your article. If your article is for marketing purposes, use a
primary keyword in the introduction and summarize the benefits
and not the features of whatever you are writing about in your
article. By mentioning benefits at the beginning, you are
answering the unspoken question "what's in it for me" 

3. Divide the body of your article into sections. A good way to
start is to jot down a list of ideas, sort the list into a
logical order, then enlarge on each idea. Sometimes it is helpful
to do the body of the article before the title, that way you know
exactly what your article is about and how many sections you
have; this can help you select your title. 

4. Keep white space between different points so the article is
easy to read. Bulleted or numbered lists can be very effective,
especially for readers scanning your work quickly. 

5. Use simple words so that those with a limited vocabulary or
knowledge of the language is able to understand what you are
saying. Keep your sentences short and to the point. 

6. Make sure your spelling and grammar are correct. Use the spell
checker on your word processor or a dictionary if you are unsure.
Ask someone else to read your work and give feedback. Sometimes
it is hard to see errors and inconsistencies in your own work. 

7. Write to your audience. For example, if you are writing for a
senior audience & reviewing children's toy that a grandparent
might buy, you could stress how much a child would love them, but
if writing for a young adult audience you might stress the
educational or safety benefits. 

8. If the medium supports it, use relevant images to add
interest. 
Although this is not appropriate for articles intended for
article directories, images are very effective in blog posts, 
lenses, hub pages, newsletters and magazines. 

9. Write using a conversational tone. If you are unsure if your
work is doing this, imagine that you are talking to a friend and
explaining the material, then judge if what you have written is
interesting by checking things like this: 

Is it too long-winded? 
Does it sound condescending? 
Is the language used too complicated or overly simple? 
Have you used the same word over and over till it sounds boring? 

10. Beware of making your article purely a sales pitch; nothing
is more annoying or more sure to send your reader off to another
source. 

If you are reviewing or discussing a product or products, make
sure that what you say gives useful information, is accurate, can
be substantiated by real testimonials or other reviews. 

There will always be a need for great articles. 

They might be for your own use, for your blog, copy for your
websites, to promote yourself, your interests, your own products
or affiliate products. 

You could sell private label rights to your articles and earn
money that way or you could upload them to membership sites where
they become available as resources for others. 
Whatever their purpose, following these tips will ensure that the
articles you write are of high quality. 

Face It... Affiliate Marketing May Not Be For Everyone!

Tons of people go to the Internet every day looking for ways to make
some extra money online. There is a multitude of Internet income
opportunities available and in almost every case there is a sales
process involved. In other words, you have to sell something to
earn a commission and you have to know how to sell it even as if it
were your own product.

Almost every product and service imaginable and even unimaginable
is being sold online, so there is no reason why the enterprising 
entrepreneur cannot find something to market and sell that truly
interests them. 

Finding a "thing" to sell is not the issue. It's the willingness to
learn and and do what needs to be done that seems to be the biggest
problem for a lot of aspiring marketers. 

Affiliate Marketing is a popular way to make money online.
Basically, as an Affiliate Marketer, you find a company with a
product or service that you like and you do some advertising and
promoting to sell the product or service. You become an
"affiliate" for that company. When you sell something, the
company pays you a sales commission for it. 

Most of the time, the affiliate company provides you with
supporting sales and promotional aids, like banner ads, articles
or other content, landing pages, lead capture pages or product
information pages, and your own unique affiliate link that you
use when linking to the respective information sources or
resources. 

That is the easy part. The hard part is doing the work involved
effectively and finding ways to get all that information in front of 
your targeted prospects. 

Once you do find and apply ways to attract the attention of your
best prospects, you still have to rely on the materials to
convince them to buy, or you have to have a system in place where
you can follow up with prospects to encourage them to take
another look at the item being promoted. 

Some affiliate companies have a follow-up system in place where
they send a series of messages to your prospects on your behalf
and if a sale is generated at any point in the process, you are
credited with it and will receive your sales commission. 

Even so, unless you are already experienced, skilled and
effective as a marketer, it could be a long process before you
begin to see any steady income resulting from your efforts. 

Most newbie marketeers do not understand that there is a period of
learning and trial and error involved before Affiliate Marketing
success is achieved. As easy as it sounds to us sometimes, it just
plainly does not happen overnight for the majority of people. 

In order to become successful as an Affiliate Marketer online,
you will have to learn how to sell online. You must be committed
and hard working with diligence in applying the recommended 
methods of marketing. Even then, you must stick with it until you 
achieve the level of success that you seek. Be prepared to test 
various marketing methods to find out what works best for you. 

Not everyone is cut out for Affiliate Marketing. It is not
something you can enter into lightly if you truly expect to
succeed online. It takes a positive mind for success and a lot
of self determination. You have to constantly be prepared to
stay positive when things don't go right or something falls
apart.

However, for the ones who take it seriously, treat it like a real
business and commit themselves to doing whatever it takes to
make it work, it can be a very rewarding way to earn some extra
income on the Internet. Perhaps even a full-time income. 

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