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Friday, January 4, 2019

Five SEO Actions For Beginners



If you want your website found in the search engines
like Google, Yahoo, and Bing, you need to have good SEO, which
stands for 'search engine optimization'. SEO is a set of methods
and systems that can help your website rank better in the
search engine results pages. A higher ranking means that more
people will see your website when they use the search engines,
which in turn leads to more guests to your website. 

SEO can be a complex subject, which is why there are so many
freelance consultants and digital marketing agencies offering SEO
services. However, if you are working on a short budget and can't
afford to hire an expert, there is a lot of SEO you can do
yourself. Here are five SEO actions for rookies that you should
be using on your website. 

1. Choose your keywords wisely. When you are
planning your website's content, you should do some research
about which keywords to use. Keywords are the search terms that
people use to find websites in search engines. Think carefully
about your target viewers and consider what they might type into
a search engine when they are looking for websites like yours.
You can use tools like the Google AdWords Keyword Tool to help
you with your research. When you are starting out, aim to have a
list of no more than ten keywords that you will optimize your
website for. Once you are ranking well for these ten, you can add
more keywords to the list. 

2. Use your keywords in the title tags of your web
pages.
 Most SEO experts agree that a web page's title

tag is one of the most important factors for how that page will
rank in the search engines. You should always ensure that your
title tag includes at least one of your keywords. The title tag
should also describe the content of the page in a concise and
accurate manner. This helps the search engines to decide how
relevant the page is to a particular search term. The more
relevant a page is, the higher it will rank in the results for
that search term. 

3. Use your keywords in the HTML heading tags.
Heading tags (e.g. H1, H2, H3, etc.) also give the search engines
a big clue about how relevant the web page is to certain search
terms. So, as with title tags, you should ensure your heading
tags contain your keywords. As a bare minimum, every web page
should have one H1 tag that includes the same keywords that are
in the title tag. 

4. Check the keyword density in your website
text.
 The frequency at which your keywords appear in

your website's body text (known as keyword density) also helps
search engines to match your web pages to relevant search terms.
How often keywords should be used is rather a moot point among
SEO experts. Some believe that stuffing a page with keywords is
beneficial to search engine rankings, while others think that
'keyword stuffing' is viewed as a form of spam by the search
engines. As a general rule, for a web page that has about 400-600
words of body content, use the main keyword once in the first
paragraph, once in the last paragraph, and once somewhere in
between. 

5. Use your keywords in 'alt' tags. Every image
on your website should have an alternate text or 'alt' tag. This
is not only important for accessibility but it also provides you
with another opportunity to let the search engines see your
keywords. Alt tags should describe what the image is. Make sure
you include your keywords in these image descriptions. 

If you follow these five SEO actions for beginners, your website
should stand a better chance of ranking well in the search
engines. 

Thursday, January 3, 2019

One Way Linking - Backlinking - Article Writing & Submitting. How It Goes Together...





If you are already familiar with linking and getting
traffic to sites, you probably know that one-way linking is the
best type of linking to use in order to gain more viewers to your
websites. However, when one-way links are being talked about,
there are a lot of things for you to choose from when deciding this.

Some of the ways that website developers can use to obtain a
one way link is the following: through social networking sites
like MySpace and Facebook, by including the link in their own blog
or the blogs of people that they individually know, by posting the
link in various forums related to the service or product that is
found on the website for advertisement, by submitting their link
into the directories found online, and by writing articles for
directories and certain websites. 

It cannot be denied that all the systems mentioned above are
effective plans to create one-way backlinks. But among those,
the most effective is the one that involves writing articles for
other websites. The first logical reasoning for this is because of the
impact that it has in bringing the traffic to your website, which can be
seen almost immediately, compared to others that take longer.
Among all the styles mentioned, this one is the most practical
because users will be able to directly click the link from the
article that you made. In addition, you can introduce your
website using the article that you are writing for another web
page. Of course, this only pertains when the website that you are
writing for is in a comparable category as your website. 

       

Those who have submitted an article for a particular website and
have arranged to include their link in it saw that there were at
least 25+ more visitors viewing their site in the next two days.
Even as the weeks advanced, they saw a notable increase in
the volume of guests.

What is even greater about the abounding increase in
visitors is that some visits turned into sales. 

Of course, you must choose a site which is already getting 
a fair amount of visitors per day. If they are listed on the first 
page of a search engine will be all the evidence you need to determine 
that they are getting plenty of visitors. 

Another reason why article submissions manage to be more efficient
is because of the fact that these articles are more powerful when
it comes to attracting the attention of the readers. When people
read your articles, you can give them an idea of what they will
be finding from your website. Because of this, it is now easier
for them to see the benefits that your products or services can
bring them. Thus, there will be a bigger chance for you to turn
that visitor into your own customer. 

You can also submit your article to article directories. However,
keep in mind that if you promised the webmaster unique content,
you must change the article now for directory submissions. If you
place your article in just one directory, you will see some
increase in the number of visitors. But if you really want a
drastic increase in the traffic to your website, you can post
your article with the link of your website in not just one or two
article directories, but hundreds. You will be surprised by the
outcome of this strategy. The increase in the number of visitors will
be surprising and the fact that it was that easy will also be
great for you. 

The only thing you need to know when getting one way links for
your website by submitting articles to massive article
directories is that it can take a long time if done manually. You
will need a system or software that will help you in submitting
them to all the different directories found online. 

If you are really serious about getting the traffic to your
website to grow, you might want to try this method that includes
submitting articles in directories and in other websites. After
all, you have nothing to lose by doing this, except traffic, of
course.