Getting Started the Right Way in Internet Marketing (part 1)

SEO, PPC, PPA, CPA, SERP, LSI, Google slap, sandbox, the list goes on. 


Welcome to the world of Internet Marketing. It's
hardly a wonder that people suffer from information overload. If
you find yourself drowning in this labyrinth of paths leading you
in a thousand different directions, you need to realize that
success in Internet Marketing depends not on doing a lot of
things but only doing a few things right. 

The first thing you have to settle within yourself is whether you
are looking to build a business with Internet Marketing or merely
engage in it as a hobby. A business means that you intend to
make enough money through Internet Marketing to at least replace
your day job income. If it is a hobby then you are looking to
Internet Marketing as a part time activity to supply you with
some extra pocket money. This decision is the basis of
everything else you do because it determines the amount of time
and effort you put into it and also the actual structure of your
business or hobby. 

If you intend to make Internet Marketing merely a hobby, then you
do not need a website, a product, a list, any JV partners or
affiliates. You can do basic affiliate marketing by selling
other people's products. You need to sign up with an open
affiliate marketing website like Clickbank. An open affiliate
marketing system practiced by Clickbank is where you do not need
your own website and there is no application process to become an
affiliate. Without your own website you would not be able to be
an affiliate with closed affiliate systems like Commission
Junction (they have an application process that requires a
website). 

In Clickbank, there are thousands of products you can sign up as
an affiliate for. You will be given an affiliate link and all
you do is to get people to click on your link. You can do that
for free by setting up free websites on Web 2.0 platforms like
Squidoo or Hubpages or Blogging platforms like Wordpress or
Blogger. You can do a search on these and you will get their
websites where you can create your own website or blog. Yes, a
website set up this way is your own but you are limited in some
functionality because these are free websites hosted on the
platform's servers. Nevertheless, they are good enough to drive
traffic to your affiliate link. 

All you do is design your website or blog with some good content
related to the affiliate offer you are marketing and insert your
affiliate link into your content. Some web 2.0 platforms like
Hubpages have strict rules about the number of affiliate links
you can have in your content, so just make sure you abide by
their rules. 

Internet Marketing is a numbers game, so the more of such
websites and blogs you create to drive traffic to your affiliate
link, the better it is. Sooner or later, some people will click
on your links and if they buy the product that you recommend, you
get your commission from it. That's all there is to making some
spare cash through Internet Marketing. 

You may want to start your Internet marketing journey this way. 
But after sometime, if you want to progress further and do
Internet Marketing as a business, then it becomes another ball
game altogether! 


Top Ten Article Writing Tips

Whether you are writing articles for submission to offline or
online newsletters or magazines, for your blog, lens, hub page or
for submission to article directories, you want your articles to
be high quality so people continue reading right to the end and
do not stop after the opening sentence. Here are some tips to
achieve that result. 

1. Know what you want to write about and the demographics of your
likely audience before you start so that you use appropriates
language. 

2. Use a title that clearly states to purpose and content of the
article and entices the reader to want to learn more. For a
marketing article, use your main keyword in the title. 

If you cannot think of a title, you can always fall back on some
of these tried and tested formats: 

Effective Tips for... 
How to... 
Secrets of... 
The best 10... or the top ten or top five or seven etc. 
Must Know.... 
Things to avoid when... 
Basic Steps to... 
Better ways to... 
Affordable ways to... 
Easy steps to... 

2. Have a short introductory paragraph that outlines the content
of your article. If your article is for marketing purposes, use a
primary keyword in the introduction and summarize the benefits
and not the features of whatever you are writing about in your
article. By mentioning benefits at the beginning, you are
answering the unspoken question "what's in it for me" 

3. Divide the body of your article into sections. A good way to
start is to jot down a list of ideas, sort the list into a
logical order, then enlarge on each idea. Sometimes it is helpful
to do the body of the article before the title, that way you know
exactly what your article is about and how many sections you
have; this can help you select your title. 

4. Keep white space between different points so the article is
easy to read. Bulleted or numbered lists can be very effective,
especially for readers scanning your work quickly. 

5. Use simple words so that those with a limited vocabulary or
knowledge of the language is able to understand what you are
saying. Keep your sentences short and to the point. 

6. Make sure your spelling and grammar are correct. Use the spell
checker on your word processor or a dictionary if you are unsure.
Ask someone else to read your work and give feedback. Sometimes
it is hard to see errors and inconsistencies in your own work. 

7. Write to your audience. For example, if you are writing for a
senior audience & reviewing children's toy that a grandparent
might buy, you could stress how much a child would love them, but
if writing for a young adult audience you might stress the
educational or safety benefits. 

8. If the medium supports it, use relevant images to add
interest. 
Although this is not appropriate for articles intended for
article directories, images are very effective in blog posts, 
lenses, hub pages, newsletters and magazines. 

9. Write using a conversational tone. If you are unsure if your
work is doing this, imagine that you are talking to a friend and
explaining the material, then judge if what you have written is
interesting by checking things like this: 

Is it too long-winded? 
Does it sound condescending? 
Is the language used too complicated or overly simple? 
Have you used the same word over and over till it sounds boring? 

10. Beware of making your article purely a sales pitch; nothing
is more annoying or more sure to send your reader off to another
source. 

If you are reviewing or discussing a product or products, make
sure that what you say gives useful information, is accurate, can
be substantiated by real testimonials or other reviews. 

There will always be a need for great articles. 

They might be for your own use, for your blog, copy for your
websites, to promote yourself, your interests, your own products
or affiliate products. 

You could sell private label rights to your articles and earn
money that way or you could upload them to membership sites where
they become available as resources for others. 
Whatever their purpose, following these tips will ensure that the
articles you write are of high quality. 

Face It... Affiliate Marketing May Not Be For Everyone!

Tons of people go to the Internet every day looking for ways to make
some extra money online. There is a multitude of Internet income
opportunities available and in almost every case there is a sales
process involved. In other words, you have to sell something to
earn a commission and you have to know how to sell it even as if it
were your own product.

Almost every product and service imaginable and even unimaginable
is being sold online, so there is no reason why the enterprising 
entrepreneur cannot find something to market and sell that truly
interests them. 

Finding a "thing" to sell is not the issue. It's the willingness to
learn and and do what needs to be done that seems to be the biggest
problem for a lot of aspiring marketers. 

Affiliate Marketing is a popular way to make money online.
Basically, as an Affiliate Marketer, you find a company with a
product or service that you like and you do some advertising and
promoting to sell the product or service. You become an
"affiliate" for that company. When you sell something, the
company pays you a sales commission for it. 

Most of the time, the affiliate company provides you with
supporting sales and promotional aids, like banner ads, articles
or other content, landing pages, lead capture pages or product
information pages, and your own unique affiliate link that you
use when linking to the respective information sources or
resources. 

That is the easy part. The hard part is doing the work involved
effectively and finding ways to get all that information in front of 
your targeted prospects

Once you do find and apply ways to attract the attention of your
best prospects, you still have to rely on the materials to
convince them to buy, or you have to have a system in place where
you can follow up with prospects to encourage them to take
another look at the item being promoted. 

Some affiliate companies have a follow-up system in place where
they send a series of messages to your prospects on your behalf
and if a sale is generated at any point in the process, you are
credited with it and will receive your sales commission. 

Even so, unless you are already experienced, skilled and
effective as a marketer, it could be a long process before you
begin to see any steady income resulting from your efforts. 

Most newbie marketeers do not understand that there is a period of
learning and trial and error involved before Affiliate Marketing
success is achieved. As easy as it sounds to us sometimes, it just
plainly does not happen overnight for the majority of people. 

In order to become successful as an Affiliate Marketer online,
you will have to learn how to sell online. You must be committed
and hard working with diligence in applying the recommended 
methods of marketingEven then, you must stick with it until you 
achieve the level of success that you seek. Be prepared to test 
various marketing methods to find out what works best for you. 

Not everyone is cut out for Affiliate Marketing. It is not
something you can enter into lightly if you truly expect to
succeed online. It takes a positive mind for success and a lot
of self determination. You have to constantly be prepared to
stay positive when things don't go right or something falls
apart.

However, for the ones who take it seriously, treat it like a real
business and commit themselves to doing whatever it takes to
make it work, it can be a very rewarding way to earn some extra
income on the Internet. Perhaps even a full-time income. 

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