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Getting Started the Right Way in Internet Marketing (part 10)

This is the final part of the series, 'Getting Started the Right
Way in Internet Marketing'. This article will focus on one very
important part of off-page SEO namely linking. 

The previous article was all about backlinking. The more
backlinks coming from reputable sites and blogs pointing to your
website the higher will be your site's search engine ranking. 
The coveted target is to get your website listed on the first
page of Google, preferably in the number 1 spot (it is said the
number 1 spot on Google for any keyword receives on average 41%
of all the traffic). 

Steady backlink building will gradually push your website up the
rankings. But there is a way to speed the process up. 

Do more than just build backlinks from reputable sites and blogs
pointing to your website. Make these reputable sites and blogs
point to each other also. Suppose you wish to target the
keyword, 'Betta fish diseases'. You can build web 2.0 properties
like Squidoo, Hubpages, Blogger, Wordpress and Weebly sites with
articles containing the anchor text 'Betta fish diseases'
hyperlinked to point back to your website. 

To increase the 'link juice' of these links, have articles within
each web 2.0 property point to another web 2.0 property also. 
For instance, the Squidoo lens could have a link pointing to the
Weebly site (besides pointing back to your site). The Weebly
site (which also points back to your site) has a link pointing to
the Hubpages hub. Then the hub points to your website as well as
back to the Squidoo lens. This is called a link wheel. 

Each keyword you target should have its own link wheel with links
pointing back to the web page on your website where you have an
article with the targeted keyword as the title. Each web 2.0
property is like a spoke in the link wheel. And the more spokes
you have the more 'link juice' goes back to your website. 

The most powerful effect of the link wheel is that it connects
each of your web 2.0 properties with each other and each one back
to your website. Then when the search engine spider finds one of
these web 2.0 properties, it will be led to the next one and the
one after that and so on. Building link wheels is a powerful way
to boost your search engine rankings because the spiders find
your site easily with all the links leading it from one site to
another and eventually back to yours. 

That concludes the 10-part series on 'Getting Started the Right
Way in Internet Marketing'. Now all that is left is for you to
take action by applying each of the ten parts one by one.

Getting Started the Right Way in Internet Marketing (part 9)

The previous article in this series was about on-page SEO (Search
Engine Optimization). This article will focus on the other
aspect of SEO, namely off-page SEO. Combining these two aspects
of SEO will almost guarantee a high ranking in the search engines
for your web page. 

Off-page SEO is highly dependent upon one thing - links from
other websites to your web page. Generally, the more links you
get, the higher your search engine ranking. But there are
several conditions to that. These conditions mostly revolve
around one main characteristic - the natural appearance of these

What do the search engines consider naturally appearing links? 

Here are three criteria: 

1. They must be from different IP addresses 
2. They must have varied anchor texts 
3. They must appear gradually over time. 

So the most important thing to do to increase the ranking of a
web page would be to create links back to it that fulfill these
three criteria. Here's how to do it. 

To make backlinks come from various IP addresses, post links to
different websites that are of the same topic or niche as your
web page. One good way to do that would be to search on Google
for the main keyword of your niche + blogs or + forums or + news
etc. For example, if your web page is on keeping betta fish,
search for Betta fish keeping blog or Betta fish keeping forum. 
Then visit the websites that are listed in the first and second
results page and look for places you could leave a comment, ask a
question or post an entry. Usually blogs, forums and news
portals allow you to leave your name, email and website with your
comment. By inserting your website URL, you will gain a backlink
from that blog or forum to your web page or website. 

Another thing to do is to create these websites yourself. Search
engines have high regard for certain web 2.0 properties like
Squidoo, Hubpages Wetpaint, Weebly, LiveJournal etc. Likewise,
they also rank certain social bookmarking sites very highly, like
Digg, Delicious, Technorati, Stumbleupon and so on. By creating
your own websites on these web 2.0 properties and leaving entries
on these social bookmarking sites, you will be getting backlinks
from varied IP addresses. However, you must abide by the rules
of these web 2.0 properties because most of them frown upon too
many backlinks in one website you create and you might find your
website suspended. 

One more thing most people do to create backlinks from various IP
addresses is to write articles and post them in different article
directories. The top article directories that the search engines
favor are EzineArticles, GoArticles, Articlesbase and Buzzle. 

Next, you need to vary your anchor texts. The best anchor text
would be the one containing the keyword you are trying to rank
for. Suppose you want to have your web page appear on page one
of Google for the term 'Betta fish diseases' then you would use
the this term to hyperlink back to your web page. But if this is
overdone and there are no other anchor texts used, this throws up
a red flag to the search engines. So vary anchor texts by
including some generic ones like 'Click Here'. 

Finally, create these links over time. If a few hundred
backlinks are done all of a sudden, it does not appear natural. 
But building links over time will result in a gradual increase in
search engine rankings for your web page or website.

Getting Started the Right Way in Internet Marketing (part 8)

This article is about getting free, organic traffic from the
Search Engines. Most people know that there are three major
Search Engines, namely Google, Yahoo and Bing (formerly MSN). 
Each Search Engine's algorithm is different but their core
structure is the same. That's why if a site is ranked well in
one Search Engine, it would probably be quite close to the top in
the other ones, too. 

So the question is, how does one get a website to the top of
Google, Yahoo or Bing? No one, except those select few working
in these Search Engine companies knows the exact algorithm they
use to determine the rankings of websites. But through
experience, webmasters can make fairly intelligent guesses. 
That's how the whole science of Search Engine Optimization (or
SEO) came about. 

Generally, there are two parts to SEO. Firstly, there is on-page
SEO and secondly, there is off-page SEO. Search Engines rank
each individual web page, not just a website. Therefore, on-page
SEO refers to what is on the web page that will cause the Search
Engine algorithm to rank it highly. Likewise, off-page SEO
refers to the factors outside of that web page that cause it to
rank well in the Search Engines. 

This article will focus on on-page SEO. 

As far as on-page SEO is concerned, the two most important things
the Search Engines look for are firstly, the title tag and
secondly, the content on the web page. Title tags are also
called h1 tags in HTML or computer language. The text that you
type within the opening h1 tag and the closing h1 tag is the
title for the article. This is the primary thing the Search
Engines look at to determine what a web page is about. Thus, if
a web page is about sports cars, a title might be 'The Top Ten
Selling Sports Cars in 2009'. 

Good on-page SEO is where the title matches what many people are
searching for in that niche. Therefore, in the title above, if
there are many people searching for 'top ten selling sports cars
2009' or 'top selling sports car' or 'best selling sports car' or
'top ten sports cars' and the like, the web page above would rank
highly in the Search Engines. This is why keyword research (that
was explained in part 2 of this series of articles) is so
important. Accurate keyword research will dig out the search
terms most people are using in any particular niche. 

Besides the title tag, there are two other tags which are less
important. They are the description tag and the keyword tag. 
The description tag refers to what the web page is about and the
keyword tag comprises of the main keywords that characterize the
content on the web page. These two are not as important as the
title tag, so as long as you ensure the main keywords that are in
the title are also in the description and keyword tags, it would
be fine. In the example above, the main keywords would be 'top',
'selling', 'sports cars' and '2009'. 

Naturally, what follows the title would be the content of the
article. Search Engine algorithms have become more sophisticated
today compared to the past. In the past, webmasters could get
away with illogical stuffing of the main keyword into the article
and the Search Engines would rank them highly simply because the
main keyword appeared many times (whether the article made much
sense or not). But these days, Search Engines use Latent
Semantic Indexing (LSI) and other techniques to ensure that the
content of the article does make sense and provides information
of value to the reader before it ranks it highly. 

Therefore, the best way to ensure the Search Engines rank your
web page highly is to provide good content in line with the title
of the article. As long as the content is relevant and provides
value, the Search Engines will rank it favorably. 

The next article will be all about off-page SEO, which is a much
wider topic.

Getting Started the Right Way in Internet Marketing (part 7)

It is said that traffic is the lifeblood of your business in
Internet Marketing. And that is true. Every Internet marketer
could do with more traffic. As covered in the last two parts of
this series, there are paid methods and there are free methods to
generate traffic. The basic difference between them is that paid
methods generally produce faster and more targeted results
whereas free methods tend to produce slower results and sometimes
less targeted ones. So the key to using free methods effectively
is to make them as targeted as possible. 

That is where your keyword research comes in. Remember the long
tail keywords you have compiled in the previous parts of this
series? These long tail keywords ensure that only people
searching for those particular things are going to click on your
links. That brings up the most important essence of all free
traffic generations methods - Links. 

All free generation methods can be boiled down to one basic
activity - putting links in strategic websites. The more links
you have in these strategic websites pointing back to your
website, the better it is. This is what Internet marketers call
'link juice' or 'link love'. When the search engines find a link
on another website pointing to yours, it counts it as a 'vote'
for your website, indicating that your website is important in
the eyes of the other website. The more links (or 'votes') you
get from other websites, the more important your website is and
the higher it ranks in the search engines. The ultimate aim of
all free traffic generation methods is to get your website ranked
number one (the first listed website on page One of the SERP) or
at least be listed on the first page of the SERP for any
particular keyword. 

But there is a word of caution. The search engines frown upon a
website that gets a huge surge of links pointing to itself all of
a sudden (like a hundred in a day). The reason is that it does
not appear natural. There are certain legitimate occasions when
this might happen, for example a big media event that highlights
one website and every news portal, fan's website and social media
site points to it all on the same day. In such a case, the
search engines will push that website on to page One for a few
days and then when the buzz over that website dies down (and no
new links are pointing to it), then it is removed from page One. 
That is not what you'd like to see happening to your website. 

To avoid that, you need to build up the number of links pointing
to your website naturally. 'Naturally' to the search engines
means two things - a gradual buildup of links over time and links
using different anchor texts pointing to your site. Of course it
is still important to use your long tail keyword as the anchor
text but you should also drop links with other related terms
about 30% of the time. For instance, if your long tail keyword
is 'fast treatment for head lice', then related terms may be
'head lice cure', 'treating head lice' or 'head lice remedy'. 
You may even use very general terms like 'click here' or the raw
URL of your website. 

In terms of how to drop links, there are literally hundreds of
ways. And that will be the topic of the next article.

How To Get Started The Right Way In Internet Marketing (pt 6)

This article will touch on ways to generate traffic. If you
recall, part 2 of this series was about finding long tail
keywords keywords related to your niche. Using the methods
outlined there, you would have a list of such keywords. Now is
the time to use them. Also, if you had done paid traffic
generation methods in the last part (part 5) of this series, you
would also know which keywords made you money. These are also
the keywords to use in today's traffic generation methods. 

This article will focus on the free traffic generation methods. 
Everyone likes free stuff but as mentioned in the last article,
there are pros and cons to free traffic generation methods. The
most important and crucial part about using free traffic
generation methods is getting the right keywords. If you target
wrong keywords, you are dead in the water even before starting. 
It's that important. 

So please review part 2 of this series to make sure you get your
keywords right. In essence, right (or good) keywords are those
which fulfill these criteria: 

1. They are used by people (searchers in search engines) who
want to buy something in your niche. Obviously, a keyword phrase
with the word 'free' in it is not what you want to target. 
2. They are precise in meaning. That's why Internet Marketers
go for long tail keywords (those that have at least three words
in the phrase). Long tail keywords are very precise. You know
exactly what the searcher is looking for and therefore can
provide it to him. 
3. They must be words that are connected to a compelling need. 
Everyone has needs but not every need is compelling. Compelling
needs are those which have to do with relieving pain or enhancing
pleasure. For example, 'get rid of head lice' is a good keyword
phrase that is about a compelling need. 
4. They must have a high search count and low SERP count
(defined in part 2). How high and how low is a matter of choice.
Obviously, the higher the search count and the lower the SERP
count, the better the keyword. 
5. Page 1 of Google for the keyword phrase must not have too
many exact matches or be full of websites with a high page rank
(PR). There are 10 results on page 1. If a majority of these
are websites with exact matches in their descriptions or titles,
that is a bad sign. Likewise, if a majority of the page 1
websites have a PR of 4 or higher, that's a bad sign, too. 

You can find out the page rank of any webpage by using Firefox's
page rank plugin. 

Once you have a list of keywords that fulfill these 5 criteria,
then it is possible to generate some massive traffic (depending
on the niche). And the good thing is that all the traffic is

The next article will focus on the actual free traffic generation
methods to use. 

Getting Started the Right Way in Internet Marketing pt 5

Now that you have your product ready and your website set up, it
gets more exciting because it is time to promote your website. 
In other words, it is time for traffic generation. There are
literally tons of ways to drive traffic to your website. But
broadly, they can be divided into two main kinds of traffic
generation. You can either pay for it or get it free. 

There are pros and cons to both ways. Obviously, the paid
traffic generation methods cost money but on the positive side,
they get you fast and often targeted results. On the other hand,
the free traffic generation methods do not cost money but on the
negative side, they are generally slower and may not produce much
targeted traffic. 

There is no silver bullet when it comes to traffic generation. 
Every method works to some extent, so you need to choose which
ones suit you the best. But generally, traffic generation is a
numbers game. This means the more you do it, the better results
you get in the long run. 

If you can afford it, it's better to start promoting your website
with paid traffic methods. This includes Google Adwords, Yahoo
Search and MSN Adcenter. These three major search engines work
roughly the same way. You design your advertisement according to
the search engine's specifications and specify certain parameters
like the countries you want to advertise in and the dollar limit
on advertising you want to spend in one day. Generally, you are
billed for the number of clicks on your advertisement. Each
click brings the searcher to your website where they are
presented with your product. Some will buy and then you profit. 

As you can tell, there is a danger of losing a lot of money in
these paid advertising methods when lots of people click but no
one buys. To reduce the possibility of this happening, there are
two things to do. Firstly, put your long tail keywords into your
advertisement. This ensures targeted visitors going to your
website. A targeted visitor is one who has been looking for a
solution to his problem that your product gives. Such a visitor
to your website is much more likely to buy your product than a
less targeted visitor. 

Secondly, avoid advertising in certain countries known to have
lots of browsers but not many buyers. Two of such countries are
India and the Philippines. Chances are, you will get lots of
clicks from these countries but few sales. 

Besides text ads, you can also make image ads on the paid
advertising networks of the search engines. Image advertisements
consist of banners of certain sizes specified by the search
engines. Image ads are not as popular as text ads so that makes
it generally cheaper. But they work fine and are certainly worth
a try. 

The reason it is better to go for paid traffic generation methods
first is because with paid advertising, you can get quick
results. You also can determine which keywords produce good ROI.
Once you have carried out paid advertising for a few weeks, you
can switch to free advertising using the same keywords that have
produced good results for you. 

Free traffic generation methods will be the topic for the next

Getting Started in Internet Marketing (part 4)

Now that you have got a product, the next logical step would be
to sell it. Here's where many newbie Internet marketers get it

The biggest mistake you can make is to set up a website, write
about your ebook on the website and expect people to visit your
website in droves and buy your ebook. It does not work that way.
In other words, if you think you can 'create it and they will
come', you are mistaken. Even with targeted keywords, great
website design and a killer product, hardly anyone will find your
website if you do not promote it. 

So there are a few more steps to take before you will see your
first sale. 

Firstly, you need to design your website. In the past, you could
get by with a simple two page website - a sales letter and a
thank you or download page. As recently as 4 years ago, such
simple websites would still get ranked by Google. Actually 4
years is a long time in Internet marketing and a lot has happened
since then. The most significant development was the Google

The Google Slap is the term used to mean that Google now wants
your website to contain quality content and not just a sales
pitch. These days, if you just put up a 2 page website without
good content, Google will not rank it well. In other words, you
will find your website in page 1,245 in Google's search results
or something like that. 

So when you design your website, you have to make sure that it
has more than just a sales page. There are many ways to design a
website and each person has his or her own preference. A good
practice would be to make your website have at least 8 pages - a
home page, a sales page, a blog, a thank you or download page, a
privacy policy, a disclaimer (especially if your product is
connected with making money), a contact page and an about us

Briefly, a home page would contain a welcome message and an
introduction to your website. It should also contain an opt-in
box where you collect the names and emails of visitors so that
you can build your list. To incentivize visitors to give you
their names and emails, you need to provide a freebie like a
short report, video, audio or a newsletter. Make your freebie
connected to your niche topic. 

A blog would contain the latest news in your niche, interesting
articles or your personal teaching on your niche. Many Internet
marketers and webmasters put their blog in a separate directory
on their website. That means the blog URL would be
http://www.mydomain.com/blog. Alternatively, you could purchase
another domain with the same domain name but different extension
as your blog. Then you could link your blog to your main
website. This gives your main website added 'link juice' in
Google's eyes. 

'Link juice' is the term referring to how many links are pointing
to your website. The more links you have, the better it is for
your website. You need both external and internal links for your
website. External links are other websites linking to yours and
internal links are internal pages of your website that link to
each other. 

All the other pages of your website are self-explanatory. Once
you have your website up, the next thing you want to do is
promote it. That will be covered in the next article.

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