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Getting Started the Right Way in Internet Marketing (part 10)

This is the final part of the series, 'Getting Started the Right
Way in Internet Marketing'. This article will focus on one very
important part of off-page SEO namely linking. 

 The previous article was all about backlinking. The more
backlinks coming from reputable sites and blogs pointing to your
website the higher will be your site's search engine ranking. 
The coveted target is to get your website listed on the first
page of Google, preferably in the number 1 spot (it is said the
number 1 spot on Google for any keyword receives on average 41%
of all the traffic). 

 Steady backlink building will gradually push your website up the
rankings. But there is a way to speed the process up. 

 Do more than just build backlinks from reputable sites and blogs
pointing to your website. Make these reputable sites and blogs
point to each other also. Suppose you wish to target the
keyword, 'Betta fish diseases'. You can build web 2.0 properties
like Squidoo, Hubpages, Blogger, Wordpress and Weebly sites with
articles containing the anchor text 'Betta fish diseases'
hyperlinked to point back to your website. 

 To increase the 'link juice' of these links, have articles within
each web 2.0 property point to another web 2.0 property also. 
For instance, the Squidoo lens could have a link pointing to the
Weebly site (besides pointing back to your site). The Weebly
site (which also points back to your site) has a link pointing to
the Hubpages hub. Then the hub points to your website as well as
back to the Squidoo lens. This is called a link wheel. 

 Each keyword you target should have its own link wheel with links
pointing back to the web page on your website where you have an
article with the targeted keyword as the title. Each web 2.0
property is like a spoke in the link wheel. And the more spokes
you have the more 'link juice' goes back to your website. 

 The most powerful effect of the link wheel is that it connects
each of your web 2.0 properties with each other and each one back
to your website. Then when the search engine spider finds one of
these web 2.0 properties, it will be led to the next one and the
one after that and so on. Building link wheels is a powerful way
to boost your search engine rankings because the spiders find
your site easily with all the links leading it from one site to
another and eventually back to yours. 

 That concludes the 10-part series on 'Getting Started the Right
Way in Internet Marketing'. Now all that is left is for you to
take action by applying each of the ten parts one by one.











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Getting Started the Right Way in Internet Marketing (part 9)

The previous article in this series was about on-page SEO (Search
Engine Optimization). This article will focus on the other
aspect of SEO, namely off-page SEO. Combining these two aspects
of SEO will almost guarantee a high ranking in the search engines
for your web page. 

 Off-page SEO is highly dependent upon one thing - links from
other websites to your web page. Generally, the more links you
get, the higher your search engine ranking. But there are
several conditions to that. These conditions mostly revolve
around one main characteristic - the natural appearance of these
links. 

 What do the search engines consider naturally appearing links? 

 Here are three criteria: 

 1. They must be from different IP addresses 
2. They must have varied anchor texts 
3. They must appear gradually over time. 

 So the most important thing to do to increase the ranking of a
web page would be to create links back to it that fulfill these
three criteria. Here's how to do it. 

 To make backlinks come from various IP addresses, post links to
different websites that are of the same topic or niche as your
web page. One good way to do that would be to search on Google
for the main keyword of your niche + blogs or + forums or + news
etc. For example, if your web page is on keeping betta fish,
search for Betta fish keeping blog or Betta fish keeping forum. 
Then visit the websites that are listed in the first and second
results page and look for places you could leave a comment, ask a
question or post an entry. Usually blogs, forums and news
portals allow you to leave your name, email and website with your
comment. By inserting your website URL, you will gain a backlink
from that blog or forum to your web page or website. 

 Another thing to do is to create these websites yourself. Search
engines have high regard for certain web 2.0 properties like
Squidoo, Hubpages Wetpaint, Weebly, LiveJournal etc. Likewise,
they also rank certain social bookmarking sites very highly, like
Digg, Delicious, Technorati, Stumbleupon and so on. By creating
your own websites on these web 2.0 properties and leaving entries
on these social bookmarking sites, you will be getting backlinks
from varied IP addresses. However, you must abide by the rules
of these web 2.0 properties because most of them frown upon too
many backlinks in one website you create and you might find your
website suspended. 

 One more thing most people do to create backlinks from various IP
addresses is to write articles and post them in different article
directories. The top article directories that the search engines
favor are EzineArticles, GoArticles, Articlesbase and Buzzle. 

 Next, you need to vary your anchor texts. The best anchor text
would be the one containing the keyword you are trying to rank
for. Suppose you want to have your web page appear on page one
of Google for the term 'Betta fish diseases' then you would use
the this term to hyperlink back to your web page. But if this is
overdone and there are no other anchor texts used, this throws up
a red flag to the search engines. So vary anchor texts by
including some generic ones like 'Click Here'. 

 Finally, create these links over time. If a few hundred
backlinks are done all of a sudden, it does not appear natural. 
But building links over time will result in a gradual increase in
search engine rankings for your web page or website.


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Getting Started the Right Way in Internet Marketing (part 8)

This article is about getting free, organic traffic from the
Search Engines. Most people know that there are three major
Search Engines, namely Google, Yahoo and Bing (formerly MSN). 
Each Search Engine's algorithm is different but their core
structure is the same. That's why if a site is ranked well in
one Search Engine, it would probably be quite close to the top in
the other ones, too. 

 So the question is, how does one get a website to the top of
Google, Yahoo or Bing? No one, except those select few working
in these Search Engine companies knows the exact algorithm they
use to determine the rankings of websites. But through
experience, webmasters can make fairly intelligent guesses. 
That's how the whole science of Search Engine Optimization (or
SEO) came about. 

 Generally, there are two parts to SEO. Firstly, there is on-page
SEO and secondly, there is off-page SEO. Search Engines rank
each individual web page, not just a website. Therefore, on-page
SEO refers to what is on the web page that will cause the Search
Engine algorithm to rank it highly. Likewise, off-page SEO
refers to the factors outside of that web page that cause it to
rank well in the Search Engines. 

 This article will focus on on-page SEO. 

 As far as on-page SEO is concerned, the two most important things
the Search Engines look for are firstly, the title tag and
secondly, the content on the web page. Title tags are also
called h1 tags in HTML or computer language. The text that you
type within the opening h1 tag and the closing h1 tag is the
title for the article. This is the primary thing the Search
Engines look at to determine what a web page is about. Thus, if
a web page is about sports cars, a title might be 'The Top Ten
Selling Sports Cars in 2009'. 

 Good on-page SEO is where the title matches what many people are
searching for in that niche. Therefore, in the title above, if
there are many people searching for 'top ten selling sports cars
2009' or 'top selling sports car' or 'best selling sports car' or
'top ten sports cars' and the like, the web page above would rank
highly in the Search Engines. This is why keyword research (that
was explained in part 2 of this series of articles) is so
important. Accurate keyword research will dig out the search
terms most people are using in any particular niche. 

 Besides the title tag, there are two other tags which are less
important. They are the description tag and the keyword tag. 
The description tag refers to what the web page is about and the
keyword tag comprises of the main keywords that characterize the
content on the web page. These two are not as important as the
title tag, so as long as you ensure the main keywords that are in
the title are also in the description and keyword tags, it would
be fine. In the example above, the main keywords would be 'top',
'selling', 'sports cars' and '2009'. 

 Naturally, what follows the title would be the content of the
article. Search Engine algorithms have become more sophisticated
today compared to the past. In the past, webmasters could get
away with illogical stuffing of the main keyword into the article
and the Search Engines would rank them highly simply because the
main keyword appeared many times (whether the article made much
sense or not). But these days, Search Engines use Latent
Semantic Indexing (LSI) and other techniques to ensure that the
content of the article does make sense and provides information
of value to the reader before it ranks it highly. 

 Therefore, the best way to ensure the Search Engines rank your
web page highly is to provide good content in line with the title
of the article. As long as the content is relevant and provides
value, the Search Engines will rank it favorably. 

 The next article will be all about off-page SEO, which is a much
wider topic.


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