Three Marketing Techniques Every Newbie Should Learn To Master

Three Marketing Tactics That Every Newbie Should Know...

It can be hard for someone who is just starting an online
business on a small budget to know how best to promote their
website and their products or services. However, there are a
number of tried and true ways to bring traffic to a website
that are either free or very inexpensive to do, so the good news for
Internet marketers on a budget is that - yes, it is
possible for you to promote your website and YES you can make a 
lot of money on the Internet. 

Here are three ways an Internet newbie can build an online
business without busting the bank. 

1. Article Writing. 

The first thing a newbie Internet marketer should do is to get
into the habit of blogging and posting fresh content on his or
her website. Then, each time you post a fresh article, tweet
about it on Twitter and share it on Facebook and other social
marketing sites. 

When writing articles for your website be sure to include some
keywords and keyword phrases that will appeal to your potential
market. You can research keyword phrases at: 

adwords.google.com/select/KeywordToolExternal 

Next, take the article you posted on your website, rewrite it and
start posting it on some of the major article directories such as
Ezinearticles.com. When you post an article on an article
directory you will be able to add a "blurb" at the foot of the
article about your business and also include a link back to your
website. Again, you can share your article on social marketing

2. Traffic Exchanges 

Another way to get traffic to your site is to use traffic
exchanges. When you join a traffic exchange you will be able to
post your web pages and then view other members' pages in order
to earn "credits". If you have 100 credits, you can have your
page shown 100 times to surfers on the traffic exchange. 

There is a right way and a wrong way to use traffic exchanges.
Most people fail to use them the right way and then complain that
traffic exchanges "don't work". Actually, traffic exchanges are
very effective, if you know how to use them. 

Typical viewing time on a traffic exchange is 6-10 seconds and
most traffic exchange surfers will immediately click to the next
page because they are only there to earn credits to have their
pages viewed. 

The trick is to create a "splash page" to catch the traffic
exchange surfers' attention in just a couple of seconds.
Obviously, a full blown sales page will not work on traffic
exchanges because it takes too long to read. A "splash page" is a
much simpler page that uses a few bold words to create curiosity
and interest in what you have to offer. It will also include
either a link for them to click through to your main sales page,
or a short form where they can enter their email address,
subscribe to your list and get further information from you. 

With some practice, you should be able to get 30-60 new
subscribers onto your list each month from each of your splash
pages, if you consistently work 5-6 traffic exchanges. Once you
can do that, it will be worth saving your time clicking for
credits and upgrading your membership on the traffic exchanges.
As an upgraded member you receive several hundred credits each
month and a better click rate when you work the exchanges. 

3. Build Your List 

Getting first time visitors to your website is important, but the
key to succeeding with Internet marketing is to turn first time
visitors into visitors who return to your website again and again
and converting those visitors into customers - regular customers
if possible. 

The way to do that is to offer them an incentive to join your
mailing list, some kind of freebie which you give away when they
join your list. If you don't have a mailing list, start building
one today! You will need an autoresponder. There are some free
options out there, but an autoresponder is so important for your
success that you should not mind paying to get a good one. 

An autoresponder provides you with the ability to create forms to
place on your website and capture the names and email addresses
of your visitors. You can them contact them via regular
broadcasts or a preloaded series of emails, such as a special
training course, which you use to build up your relationship with
your subscribers. 

This article has discussed two ways to get traffic to your
website and one way to turn that traffic into your client base.
It is well worth taking time to do further research on article
marketing, traffic exchanges and list building via a good quality
autoresponder if you are serious about achieving Internet
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Article Marketing is a Excellent Way to Boost Business Earnings



Article marketing can be a great way to improve your earnings
when done consistently. The actual writing of each article is
just one thing you need to do. Marketing articles successfully
takes time, patience, skill, knowledge, perseverance, dedication
and creativity. The following information is designed to teach
you some basic strategies and techniques that will help you turn
your articles into profits. 

 One of the most important steps that you can take is to ensure
that your website is up-to-date. Nothing drives away potential
buyers faster than yesterday's news. Updating and revising the
information on your website should always be considered a
work-in-progress. If you are selling or recommending products,
they need to relate to current trends. Prices must be accurate.
Articles, blogs and other information on your website should be
fresh and creative. Give your visitors a reason to stay and
browse instead of an excuse to say "been there, done that" and
move on to the competition. 

 Whatever marketing and sales techniques are used in getting
traffic, it's important not to make false or vague claims about
any product. They must meet expectations for you to earn
credibility. You cannot claim that a product is the best, is
better or more effective than other products without providing
proof that the claim is true. Side-by-side comparison charts are
a good way to compare two or more similar products when yours has
more features and benefits than a competitor's product does. 

 Visitors can be enticed to sign up to your newsletter if you
offer freebies that will be seen as being great value. Do not
insult them by sending them an eBook that they could have found
for free on the internet or a link to a YouTube video. Develop
integrity as a main goal. Treating your customers and potential
customers as you would like to be treated is a great way to build
a loyal following. An extra unannounced bonus is a good
sweetener, too. 

 Topics that will produce a lot of interest in your niche, are the
best to use in your articles. Do not simply reword interesting
articles that you find on other websites. Write from a different
perspective than the one others are presenting. Visit forums,
read other related blogs and websites, read magazines from your
newsagent or library to get a feel for what is available and what
buyers like and dislike about them. Use their comments to
formulate a relevant topic. Keeping up with current issues, fads
or trends will give you topical material to write about. 

 "Top Ten" lists or "How To" guides always make popular articles.
Use a title that grabs attention but make sure you follow-up with
the type of content the title suggests. Do not make your list or
guide too general, choose a sub-topic of a popular niche. For
example, if you work in the area of health & beauty, make a top
ten list for teenagers, children, retirees etc, rather than for
the population as a whole. 

 Once your article marketing plan is in place, focus on it and
stick to it until you are successful. Despite other commitments
and obligations, new articles will be needed every week, so put
aside the time to write them or have them written. You will also
need to keep building back-links on a consistent basis. 
Submit your articles to as many directories, blogs and other
relevant websites as possible, over and over again. Send out
newsletters, keep your blog updated, track and analyze your
traffic data, develop new marketing tactics and other internet
marketing techniques that are interrelated to your article
marketing plan. 

 Your goal is to reach as wide an audience of potential buyers as
possible and bring them to your website to buy your product.
Article marketing can play a huge part in achieving that goal
when you follow your plan. 
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How The Gurus Make You Buy Their Stuff Even When You Don't Really Want To

It is said that the pen is mightier than the sword. That is so
true especially in internet marketing where there is very little
face-to-face interaction between the marketer and the prospective
customer. Therefore, it is imperative for internet marketers to
'speak' to their prospects through what they write. Successful
internet marketers have learned the art of communicating through
powerful, compelling copy that almost hypnotizes their prospects
into buying their stuff. How do they do it? 

 Successful internet marketers employ certain tried and true
principles of sales psychology in crafting their copy. Here are
some of those principles. 

1. Personalization 


People respond to friends more than to acquaintances. The
exception is with someone so well-known in his field of
expertise, like Tony Robbins in self-improvement. Then people
would readily trust in such an expert rather than their close
friend but only when it comes to that expert's area of expertise.
In every other situation, all things being equal, people trust
their own friends more than mere acquaintances. 

Thus successful internet marketers know how to befriend you to
gain your trust. They do so in their sales copy and subsequent
follow-up messages. For example, the tone of their words would be
friendly, informal and personable, using personal pronouns as
much as possible. You get the feeling they are talking to you as
if you have known each other for decades. So their emails would
contain your first name rather than 'Dear Sir' or 'Dear Madam'. 

Another way successful internet marketers befriend you is by
identifying with you in the problems or issues you might be
facing. If you are reading a website about improving your golf
swing, the marketer might tell you how terrible his own swing was
not too long ago. He speaks as though he were you! Or supposing
you are reading a website about internet marketing, the marketer
may well tell you that he is very fed-up with all those gurus who
mislead newbies like you and that he knows how you feel because
he was once misled also. 

Bear in mind that at times the words you read are actually
ghost-written. Obviously no one internet marketer can be
experienced or knowledgeable in so many fields (niches). That's
why all marketers use pen names at times. This way, they assume
different identities according to the different niches they
market to. All these methods are not wrong, as long as the
marketer delivers useful content in a sincere, non-manipulative
and respectful way in all his correspondences with you. 

So be aware of what the marketers are trying to do. There are
times you might need to take their words with a pinch of salt.
This leads to the second principle. 
Be Your Own Guru: CreationOffice.com/software


2. Engagement 


A good novelist always starts by setting the scene of the story.
He gives you the big picture first before thickening the plot and
going into details. The successful internet marketer is no
different, except that the marketer does not have the luxury of
wasting words. He knows he only has 5 seconds to engage with you
otherwise you would move on to another website at the click of
your mouse. 

So the first step that every internet marketer makes in engaging
with you is to write an attention-grabbing headline. Headlines
using the words, "How to....", "Discover the ways to...." or "Who
else wants to know the...." are very effective in engaging with
you because it arouses your curiosity. By doing so, the marketer
quickly tells you what's in it for you. All this is well and good
but you must be careful of one thing. 

Be careful to analyze the claims of the marketer. They must
fulfill two criteria. It must be believable (not just hype) and
it must be fair (minimum or no risk for you). Successful
marketers make their claims believable and fair through various
means. For example, they use testimonies of people who have
benefited from their products in the past. They may also show you
statistics of their own records (such as their income) or 'before
and after' photos of themselves. To make their offer fair to you,
most marketers give a money back guarantee or include lots of
bonuses with their main product. 

 Be Your Own Guru: CreationOffice.com/software

3. Action 


Everything the marketer has written thus far is geared towards
getting you to take action. It would be either to buy the product
or give your email address or some other form of action.
Successful marketers use two time-tested methods to do so. They
are urgency and scarcity (or a combination of the two). The
urgency method is by saying that there will be a price increase
after a certain time. The scarcity method is by saying there will
only be a limited number of units of the product sold. There are
modifications and combinations of these two methods. 

With all this information, you can see through all the gurus'
methods of making you buy their stuff. This will help you be more
selective in buying as well as equip you to make your own offers
to your prospects as well.
Be Your Own Guru: CreationOffice.com/software




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List Building Is Important Because You Need Traffic To Get Sales


As an affiliate marketer there are two things that you want more
than anything else, one is traffic and the other is sales. Though
sales will be really limited without traffic, it is possible to
have traffic, yet no sales, which can be totally frustrating. Why
does this happen? There could be a few reasons. 

 First, you may have selected a market in which people are
strictly looking for free information, never intending to pull
out their wallets. Did you do sufficient market research up front
to know that people are buying what you are selling? You may have
found keywords that have a fair volume of traffic with low
competition and thought you had a goldmine, when in reality, the
competition is low because those keywords are not 'buying'
keywords. 

 Second, the traffic you are bringing to your site might not be
targeted and therefore they are not interested in what you have
to sell. Depending on the method you are using to drive people to
your site, you may be hosting the wrong people! Ensure the effort
you are putting in to bring people to your site, is focused
toward the target audience who will truly be interested in what
you have to offer. 

 Here's An Opt-in Page To Build Your Email List Free: CLICK HERE

 Third, your site and/or sales page may be lacking. If the product
or service you are offering is truly in demand and you have
targeted traffic coming to your site but you are not making sales
you need to start doing some split-testing on the copy of your
site and/or the look of your site. Solicit input from others if
need be, as to what they like or don't like and start making some
changes. 

 One other MAJOR factor to consider is this: are you capturing the
name and email address of your visitors? Why you ask? Well the
truth is that the percentage of sales in affiliate marketing,
from first-time visitors is very low. So if your Website is
designed in such a way that you direct your traffic to an
affiliate link without first capturing their contact info, they
will click on the link, check out the product or service and very
likely just continue surfing. 

 Here's An Opt-in Page To Build Your Email List Free: CLICK HERE

 However, if you get them to subscribe to your list and then send
them to your affiliate offer, you then have a means of staying in
contact with them, sending them additional information as well as
links to the affiliate products or services you are promoting. If
you send out valuable information, you will start to build a
rapport with your subscribers and the more they feel they can
trust you, the more likely they are to buy what you're selling. 

 So, if the answer to, "Who's on your list?" is 'nobody', and you
are serious about building a business then invest some money in
an autoresponder service and start building what is sure to
become, the lifeline of your business - your list.


NEED AN AUTORESPONDER SERVICE?



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How to Plan an Email Campaign In 6 Simple Steps


Planning an email campaign is not quite as tough as eating an
elephant, but the process is very similar. 

 The way to complete any large task has essentially the same
answer, "One step at a time." Taken all-at-once it may be
overwhelming. Break it down into its elements, into small
bite-sized pieces, and those really don't look formidable in any
way. 

 The individual steps can each be relatively simple, something
that's no big problem, that you can do. And when you've completed
all the steps, you suddenly realize that you've come all the way
from the beginning to the end of completing the project! It is
exactly the same with how to plan an email campaign.. Here then
is the way you approach the elephantine task of planning an email
campaign, in 6 simple steps. 

 Step 1. 
Determine how long you want the email to be. 

 With this you need to decide if you want to include full articles
in the email or just teaser paragraphs and links to your web
site.. If shorter is better, then linking to your web site is the
best way to go. Keep in mind what your readers prefer. Some may
want to have the whole article in the email. This is something
you may want to test. 

 Step 2. 
Decide how often you want to send email. 

 This step will be important because if you send email too
frequently, your subscribers may decide to opt out of your list.
However, if you send email too infrequently you run the risk of
subscribers forgetting they ever signed up. In general it is
better to send too few email than send too many. The answer
really lies with the quality of the content of the email. If the
content is valued by the subscriber, then they will not complain
about frequent email. 

 Step 3. 
Determine the best time to send email. 

 This will depend upon your subscribers and will require some
testing and time to determine. Generally, email for business seem
to get the best open rates on Tuesday through Thursday, between
10 am and 2 pm. But, this can vary with different types of
subscribers. 
You Can Build An Email List For Free: CLICK HERE

 Step 4. 
Generating an email list. 

 This involves setting up opt in forms on your web site and/or if
you are a retail type establishment you can have customers sign
up for your list at your place of business. To get the best
results you need to offer an incentive in exchange for the
customers email. This can take the form of free reports, white
papers or coupons and discounts. 

 Step 5. 
Avoid email being filtered. 

 A key point you will want to remember here will be there is no
way to guarantee that all of your email can avoid being filtered.
The best approach is to avoid using common spam words such as
"free" and avoid using "ALL CAPS". Many of the email services
offer email testing services were you can determine if your
content has a problem. then you can make changes before sending
out the email. 

 Step 6. 
Writing quality content. 

 This is a very important step. You always want to be giving your
readers something of quality. That is why they subscribed to your
list. If readers do not find value with the content of your email
they may not opt out, but they will stop opening it. Either way
you are not communicating with your customers. 

 Email marketing is an art. You need to keep providing enough
quality content to keep your subscribers opening your email. Then
along the way you can put in a sales pitch and they will be more
likely to respond.

https://hookedondigital.com/get-free-leads

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The Importance Of Keyword Research


Keywords are the actual words or phrases typed into the search
bar on a search engine. Using the correct keywords on your
website is the key to successful traffic generation. If there are
too many websites associated with your keyword, your website will
get lost in the crush and you will not get any traffic. If your
keyword is never searched your website will also not receive any
traffic. 

Most people spend a lot of time and money creating gorgeous
websites, but very little time on keyword research. Wouldn't it
be a shame to spend all that time and effort on the website, only
to have it be neglected and unseen? Just having a website is not
enough; you need to make sure people see it as well. With the
proper keyword research you can insure that people who are
searching online for what you have can actually find you. 

Before you create your website, take a few minutes and research
your keywords. Google has a great tool called the Google Keyword
Tool (fancy that# that can help you with your keyword research.
Once you have thought about the keyword you are planning to use,
go to the keyword tool and type in the keyword or phrase. If you
have several keywords in mind, you can type them all in at the
same time. Just put one per line in the search box you find
there. 

After you complete the "captcha" #text, numbers, and symbols you
must type in the box to prove you're human), you will see a
spreadsheet generated by the Google Keyword Tool. On this
spreadsheet is all the information you will need to make sure
your keyword will work. You will see just how often that keyword
is searched ... both globally and locally. You can see how many
websites are associated with that keyword by clicking on the
keyword in the list the tool generates. If you see the keyword
you had thought about using just isn't right, there is a list of
keyword ideas generated as well. 

Frequently the keyword ideas generated by the keyword tool can
point you in the right direction. Sometimes it's best to look at
these suggestions and see if there isn't something that you may
not have considered previously. Maybe there will be a keyword
that is searched more often and with less competition than the
keyword you were going to use in the first place. 

For most people, keyword research is not nearly as fun as
creating the website. But it's definitely worth taking the time
and putting in a bit of effort on your keyword research right
from the start. It really is worth it to get this right. 

Remember: your keyword research will lead to the right people
arriving at your website. Those people will be looking for
exactly what you have to offer.

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Expert Link Building Techniques

One of the most important factors, of the many considered by
search engines in calculating your search ranking, is how well
your website or blog is linked to other sites. Almost nothing you
can do to improve your ratings will have as dramatic an effect as
increasing the number of these links. There are several simple
and inexpensive ways to improve the number and quality of the
sites linking to you. By concentrating on this one metric, you
can have an amazing impact on how well your site does in a search
for a particular keyword. 

 The simplest thing you can do to improve this link count is to
start visiting other blogs and websites that have to do with the
keyword you care about. By visiting these sites, you have the
chance to comment on posts and leave a link back to your site.

 These all add up over time to help improve your link count. 
You could also start your own blog, or even a group of blogs
related to keywords you care about and link these back to your
site as well. Be sure to add appropriate links on these blogs to
your site to help build additional links to specific areas of
your main site. This will encourage visits by people that read
your blog and you may get additional links from them as well. 

 Submitting your site to website directories is another good idea
for helping to boost your link count. These directories will
naturally link to your site and can help direct traffic your way
as well as raise your sites ranking. The thing to remember with
site directories is to submit to a few each week and not to do
them all at the same time. Some search engines will punish your
ranking if you suddenly appear in a lot of directories at once.
Also, the ranking of the directories you submit to can impact
your ranking as the search engines give more credence to sites
with a higher ranking and will raise your ranking accordingly. 

 Writing articles that your publish on your blog, or on your
website is another great way to build additional links. You could
submit these articles to other blogs for additional exposure as
well. Each of the articles you write should have both your name,
the name of your website, and a hard link back to your site. Most
blogs that accept submissions will publish them with this
information intact and help you build even more links back to
your site. 

 A recent phenomenon is the availability of sites with good search
engine rankings that are willing to sell you links on their site
back to your site. These sites will give you an immediate and
dramatic boost in your rankings for a keyword based on the link
they provide back to you as a trusted site, it's like they are
vouching for you. Be cautious with this as some search engines
are aware of this and will punish you if you use it too often. 
Another thing a lot of good webmasters do to help raise the
ranking of their sites is to visit and participate in some social
networking sites on the web. These sites allow you to submit
content from your site and comment on posts or articles they
publish and also allow you to post your name and a link back to
your site. This helps them with traffic, and helps you with
another source of links and traffic. 

 The final approach you can take is to find other websites and
blogs that center on your main keyword or topic and see if you
can trade links with them. This is a fairly common practice and
really helps raise the ranking of both sites involved in the
trade. You might be surprised to find how accommodating a lot of
the folks that run these sites can be. Most of them are more than
willing to trade links with you and may even be willing to trade
content as well. 

 Applying these techniques to your sites will certainly help their
rankings with the search engines. The number and quality of the
links back to your site by others is a very important factor in
determining your search engine ranking. By spending a little time
and effort, you can improve it dramatically.








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