The article marketing strategy can be a great way to improve
your earnings when done consistently. The actual writing of each
article is just one thing you need to do. Marketing articles successfully
takes time, patience, skill, knowledge, perseverance, dedication
and creativity. The following information is designed to teach
you some basic strategies and techniques that will help you turn
your articles into profits.
One of the most important steps that you can take is to ensure
that your website is up-to-date. Nothing drives away potential
buyers faster than yesterday's news. Updating and revising the
information on your website should always be considered a
work-in-progress. If you are selling or recommending products,
they need to relate to current trends. Prices must be accurate.
Articles, blogs and other information on your website should be
fresh and creative. Give your visitors a reason to stay and
browse instead of an excuse to say "been there, done that" and
move on to the competition.
Whatever marketing and sales techniques are used in getting
traffic, it's important not to make false or vague claims about
any product. They must meet expectations for you to earn
credibility. You cannot claim that a product is the best, is
better or more effective than other products without providing
proof that the claim is true. Side-by-side comparison charts are
a good way to compare two or more similar products when yours has
more features and benefits than a competitor's product does.
Visitors can be enticed to sign up to your newsletter if you
offer freebies that will be seen as being great value. Do not
insult them by sending them an eBook that they could have found
for free on the internet or a link to a YouTube video. Develop
integrity as a main goal. Treating your customers and potential
customers as you would like to be treated is a great way to build
a loyal following. An extra unannounced bonus is a good
sweetener, too.
Topics that will produce a lot of interest in your niche, are the
best to use in your articles. Do not simply reword interesting
articles that you find on other websites. Write from a different
perspective than the one others are presenting. Visit forums,
read other related blogs and websites, read magazines from your
newsagent or library to get a feel for what is available and what
buyers like and dislike about them. Use their comments to
formulate a relevant topic. Keeping up with current issues, fads
or trends will give you topical material to write about.
"Top Ten" lists or "How To" guides always make popular articles.
Use a title that grabs attention but make sure you follow-up with
the type of content the title suggests. Do not make your list or
guide too general, choose a sub-topic of a popular niche. For
example, if you work in the area of health & beauty, make a top
ten list for teenagers, children, retirees etc, rather than for
the population as a whole.
Once your article marketing plan is in place, focus on it and
stick to it until you are successful. Despite other commitments
and obligations, new articles will be needed every week, so put
aside the time to write them or have them written. You will also
need to keep building back-links on a consistent basis.
Submit your articles to as many directories, blogs and other
relevant websites as possible, over and over again. Send out
newsletters, keep your blog updated, track and analyze your
traffic data, develop new marketing tactics and other internet
marketing techniques that are interrelated to your article
marketing plan.
Your goal is to reach as wide an audience of potential buyers as
possible and bring them to your website to buy your product.
Article marketing can play a huge part in achieving that goal
when you follow your plan.
