How The Gurus Make You Buy Their Stuff Even When You Don't Really Want To

It is said that the pen is mightier than the sword. That is so
true especially in internet marketing where there is very little
face-to-face interaction between the marketer and the prospective
customer. Therefore, it is imperative for internet marketers to
'speak' to their prospects through what they write. Successful
internet marketers have learned the art of communicating through
powerful, compelling copy that almost hypnotizes their prospects
into buying their stuff. How do they do it? 

Successful internet marketers employ certain tried and true
principles of sales psychology in crafting their copy. Here are
some of those principles. 

1. Personalization 

People respond to friends more than to acquaintances. The
exception is with someone so well-known in his field of
expertise, like Tony Robbins in self-improvement. Then people
would readily trust in such an expert rather than their close
friend but only when it comes to that expert's area of expertise.
In every other situation, all things being equal, people trust
their own friends more than mere acquaintances. 

Thus successful internet marketers know how to befriend you to
gain your trust. They do so in their sales copy and subsequent
follow-up messages. For example, the tone of their words would be
friendly, informal and personable, using personal pronouns as
much as possible. You get the feeling they are talking to you as
if you have known each other for decades. So their emails would
contain your first name rather than 'Dear Sir' or 'Dear Madam'. 

Another way successful internet marketers befriend you is by
identifying with you in the problems or issues you might be
facing. If you are reading a website about improving your golf
swing, the marketer might tell you how terrible his own swing was
not too long ago. He speaks as though he were you! Or supposing
you are reading a website about internet marketing, the marketer
may well tell you that he is very fed-up with all those gurus who
mislead newbies like you and that he knows how you feel because
he was once misled also. 

Bear in mind that at times the words you read are actually
ghost-written. Obviously no one internet marketer can be
experienced or knowledgeable in so many fields (niches). That's
why all marketers use pen names at times. This way, they assume
different identities according to the different niches they
market to. All these methods are not wrong, as long as the
marketer delivers useful content in a sincere, non-manipulative
and respectful way in all his correspondences with you. 

So be aware of what the marketers are trying to do. There are
times you might need to take their words with a pinch of salt.
This leads to the second principle. 

Be Your Own Guru:

2. Engagement 

A good novelist always starts by setting the scene of the story.
He gives you the big picture first before thickening the plot and
going into details. The successful internet marketer is no
different, except that the marketer does not have the luxury of
wasting words. He knows he only has 5 seconds to engage with you
otherwise you would move on to another website at the click of
your mouse. 

So the first step that every internet marketer makes in engaging
with you is to write an attention-grabbing headline. Headlines
using the words, "How to....", "Discover the ways to...." or "Who
else wants to know the...." are very effective in engaging with
you because it arouses your curiosity. By doing so, the marketer
quickly tells you what's in it for you. All this is well and good
but you must be careful of one thing. 

Be careful to analyze the claims of the marketer. They must
fulfill two criteria. It must be believable (not just hype) and
it must be fair (minimum or no risk for you). Successful
marketers make their claims believable and fair through various
means. For example, they use testimonies of people who have
benefited from their products in the past. They may also show you
statistics of their own records (such as their income) or 'before
and after' photos of themselves. To make their offer fair to you,
most marketers give a money back guarantee or include lots of
bonuses with their main product. 

Be Your Own Guru:

3. Action 

Everything the marketer has written thus far is geared towards
getting you to take action. It would be either to buy the product
or give your email address or some other form of action.
Successful marketers use two time-tested methods to do so. They
are urgency and scarcity (or a combination of the two). The
urgency method is by saying that there will be a price increase
after a certain time. The scarcity method is by saying there will
only be a limited number of units of the product sold. There are
modifications and combinations of these two methods. 

With all this information, you can see through all the gurus'
methods of making you buy their stuff. This will help you be more
selective in buying as well as equip you to make your own offers
to your prospects as well.

Be Your Own Guru:

List Building Is Important Because You Need Traffic To Get Sales

As an affiliate marketer there are two things that you want more
than anything else, one is traffic and the other is sales. Though
sales will be really limited without traffic, it is possible to
have traffic, yet no sales, which can be totally frustrating. Why
does this happen? There could be a few reasons. 

First, you may have selected a market in which people are
strictly looking for free information, never intending to pull
out their wallets. Did you do sufficient market research up front
to know that people are buying what you are selling? You may have
found keywords that have a fair volume of traffic with low
competition and thought you had a goldmine, when in reality, the
competition is low because those keywords are not 'buying'

Second, the traffic you are bringing to your site might not be
targeted and therefore they are not interested in what you have
to sell. Depending on the method you are using to drive people to
your site, you may be hosting the wrong people! Ensure the effort
you are putting in to bring people to your site, is focused
toward the target audience who will truly be interested in what
you have to offer. 

Here's An Opt-in Page To Build Your Email List Free: CLICK HERE

Third, your site and/or sales page may be lacking. If the product
or service you are offering is truly in demand and you have
targeted traffic coming to your site but you are not making sales
you need to start doing some split-testing on the copy of your
site and/or the look of your site. Solicit input from others if
need be, as to what they like or don't like and start making some

One other MAJOR factor to consider is this: are you capturing the
name and email address of your visitors? Why you ask? Well the
truth is that the percentage of sales in affiliate marketing,
from first-time visitors is very low. So if your Website is
designed in such a way that you direct your traffic to an
affiliate link without first capturing their contact info, they
will click on the link, check out the product or service and very
likely just continue surfing. 

Here's An Opt-in Page To Build Your Email List Free: CLICK HERE

However, if you get them to subscribe to your list and then send
them to your affiliate offer, you then have a means of staying in
contact with them, sending them additional information as well as
links to the affiliate products or services you are promoting. If
you send out valuable information, you will start to build a
rapport with your subscribers and the more they feel they can
trust you, the more likely they are to buy what you're selling. 

So, if the answer to, "Who's on your list?" is 'nobody', and you
are serious about building a business then invest some money in
an autoresponder service and start building what is sure to
become, the lifeline of your business - your list.


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