It is said that the pen is mightier than the sword. That is so true especially in internet marketing where there is very little face-to-face interaction between the marketer and the prospective customer. Therefore, it is imperative for internet marketers to 'speak' to their prospects through what they write. Successful internet marketers have learned the art of communicating through powerful, compelling copy that almost hypnotizes their prospects into buying their stuff. How do they do it? Successful internet marketers employ certain tried and true principles of sales psychology in crafting their copy. Here are some of those principles. 1. Personalization People respond to friends more than to acquaintances. The exception is with someone so well-known in his field of expertise, like Tony Robbins in self-improvement. Then people would readily trust in such an expert rather than their close friend but only when it comes to that expert's area of experti
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