How to Plan an Email Campaign In 6 Simple Steps

Planning an email campaign is not quite as tough as eating an
elephant, but the process is very similar. 

The way to complete any large task has essentially the same
answer, "One step at a time." Taken all-at-once it may be
overwhelming. Break it down into its elements, into small
bite-sized pieces, and those really don't look formidable in any

The individual steps can each be relatively simple, something
that's no big problem, that you can do. And when you've completed
all the steps, you suddenly realize that you've come all the way
from the beginning to the end of completing the project! It is
exactly the same with how to plan an email campaign.. Here then
is the way you approach the elephantine task of planning an email
campaign, in 6 simple steps. 

Step 1. 
Determine how long you want the email to be. 

With this you need to decide if you want to include full articles
in the email or just teaser paragraphs and links to your web
site.. If shorter is better, then linking to your web site is the
best way to go. Keep in mind what your readers prefer. Some may
want to have the whole article in the email. This is something
you may want to test. 

Step 2. 
Decide how often you want to send email. 

This step will be important because if you send email too
frequently, your subscribers may decide to opt out of your list.
However, if you send email too infrequently you run the risk of
subscribers forgetting they ever signed up. In general it is
better to send too few email than send too many. The answer
really lies with the quality of the content of the email. If the
content is valued by the subscriber, then they will not complain
about frequent email. 

Step 3. 
Determine the best time to send email. 

This will depend upon your subscribers and will require some
testing and time to determine. Generally, email for business seem
to get the best open rates on Tuesday through Thursday, between
10 am and 2 pm. But, this can vary with different types of

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Step 4. 

Generating an email list. 

This involves setting up opt in forms on your web site and/or if
you are a retail type establishment you can have customers sign
up for your list at your place of business. To get the best
results you need to offer an incentive in exchange for the
customers email. This can take the form of free reports, white
papers or coupons and discounts. 

Step 5. 
Avoid email being filtered. 

A key point you will want to remember here will be there is no
way to guarantee that all of your email can avoid being filtered.
The best approach is to avoid using common spam words such as
"free" and avoid using "ALL CAPS". Many of the email services
offer email testing services were you can determine if your
content has a problem. then you can make changes before sending
out the email. 

Step 6. 
Writing quality content. 

This is a very important step. You always want to be giving your
readers something of quality. That is why they subscribed to your
list. If readers do not find value with the content of your email
they may not opt out, but they will stop opening it. Either way
you are not communicating with your customers. 

Email marketing is an art. You need to keep providing enough
quality content to keep your subscribers opening your email. Then
along the way you can put in a sales pitch and they will be more
likely to respond.

The Importance Of Keyword Research

Keywords are the actual words or phrases typed into the search
bar on a search engine. Using the correct keywords on your
website is the key to successful traffic generation. If there are
too many websites associated with your keyword, your website will
get lost in the crush and you will not get any traffic. If your
keyword is never searched your website will also not receive any

Most people spend a lot of time and money creating gorgeous
websites, but very little time on keyword research. Wouldn't it
be a shame to spend all that time and effort on the website, only
to have it be neglected and unseen? Just having a website is not
enough; you need to make sure people see it as well. With the
proper keyword research you can insure that people who are
searching online for what you have can actually find you. 

Before you create your website, take a few minutes and research
your keywords. Google has a great tool called the Google Keyword
Tool (fancy that# that can help you with your keyword research.
Once you have thought about the keyword you are planning to use,
go to the keyword tool and type in the keyword or phrase. If you
have several keywords in mind, you can type them all in at the
same time. Just put one per line in the search box you find

After you complete the "captcha" #text, numbers, and symbols you
must type in the box to prove you're human), you will see a
spreadsheet generated by the Google Keyword Tool. On this
spreadsheet is all the information you will need to make sure
your keyword will work. You will see just how often that keyword
is searched ... both globally and locally. You can see how many
websites are associated with that keyword by clicking on the
keyword in the list the tool generates. If you see the keyword
you had thought about using just isn't right, there is a list of
keyword ideas generated as well. 

Frequently the keyword ideas generated by the keyword tool can
point you in the right direction. Sometimes it's best to look at
these suggestions and see if there isn't something that you may
not have considered previously. Maybe there will be a keyword
that is searched more often and with less competition than the
keyword you were going to use in the first place. 

For most people, keyword research is not nearly as fun as
creating the website. But it's definitely worth taking the time
and putting in a bit of effort on your keyword research right
from the start. It really is worth it to get this right. 

Remember: your keyword research will lead to the right people
arriving at your website. Those people will be looking for
exactly what you have to offer.

Expert Link Building Techniques

One of the most important factors, of the many considered by
search engines in calculating your search ranking, is how well
your website or blog is linked to other sites. Almost nothing you
can do to improve your ratings will have as dramatic an effect as
increasing the number of these links. There are several simple
and inexpensive ways to improve the number and quality of the
sites linking to you. By concentrating on this one metric, you
can have an amazing impact on how well your site does in a search
for a particular keyword. 

The simplest thing you can do to improve this link count is to
start visiting other blogs and websites that have to do with the
keyword you care about. By visiting these sites, you have the
chance to comment on posts and leave a link back to your site.

These all add up over time to help improve your link count. 
You could also start your own blog, or even a group of blogs
related to keywords you care about and link these back to your
site as well. Be sure to add appropriate links on these blogs to
your site to help build additional links to specific areas of
your main site. This will encourage visits by people that read
your blog and you may get additional links from them as well. 

Submitting your site to website directories is another good idea
for helping to boost your link count. These directories will
naturally link to your site and can help direct traffic your way
as well as raise your sites ranking. The thing to remember with
site directories is to submit to a few each week and not to do
them all at the same time. Some search engines will punish your
ranking if you suddenly appear in a lot of directories at once.
Also, the ranking of the directories you submit to can impact
your ranking as the search engines give more credence to sites
with a higher ranking and will raise your ranking accordingly. 

Writing articles that your publish on your blog, or on your
website is another great way to build additional links. You could
submit these articles to other blogs for additional exposure as
well. Each of the articles you write should have both your name,
the name of your website, and a hard link back to your site. Most
blogs that accept submissions will publish them with this
information intact and help you build even more links back to
your site. 

A recent phenomenon is the availability of sites with good search
engine rankings that are willing to sell you links on their site
back to your site. These sites will give you an immediate and
dramatic boost in your rankings for a keyword based on the link
they provide back to you as a trusted site, it's like they are
vouching for you. Be cautious with this as some search engines
are aware of this and will punish you if you use it too often. 
Another thing a lot of good webmasters do to help raise the
ranking of their sites is to visit and participate in some social
networking sites on the web. These sites allow you to submit
content from your site and comment on posts or articles they
publish and also allow you to post your name and a link back to
your site. This helps them with traffic, and helps you with
another source of links and traffic. 

The final approach you can take is to find other websites and
blogs that center on your main keyword or topic and see if you
can trade links with them. This is a fairly common practice and
really helps raise the ranking of both sites involved in the
trade. You might be surprised to find how accommodating a lot of
the folks that run these sites can be. Most of them are more than
willing to trade links with you and may even be willing to trade
content as well. 

Applying these techniques to your sites will certainly help their
rankings with the search engines. The number and quality of the
links back to your site by others is a very important factor in
determining your search engine ranking. By spending a little time
and effort, you can improve it dramatically.

Do You Want To Profit From Your Blogging?

If you have a blog and are looking to make a profit from it then
it is imperative that you get it to the point where it is
attracting lots of traffic. You can have the most attractive
offers in the world to monetize your blog, but if you don't get
the right volume of traffic, you are not going to make
significant money. 

With the above in mind, if you are intending to make money from
your blog, your first priority has to be to make your blog as
popular as you can by taking every opportunity you can to grow
your readership. 

How do you go about this? Well, as a first step, it is vitally
important that you know the demographic of your target readership
- if you don't know this, you won't be able to consistently write
in the correct way to capture and keep your target audience. 

Ideally, you should be writing on a subject that is of interest
to you - always supposing, of course, that you have interests in
areas that are popular and where people are proven to spend

If you hope to make money blogging then you are going to have to
update your blog with fresh content on a regular basis - this
will certainly be a lot easier if you are writing on a subject
that you know and love. 

You don't have to be the greatest writer in the world to make
money from blogging, but you do need to be writing in a style
that attracts and keeps the attention of your readership -
popular blogs are never boring - if you don't entertain the
people who come to your blog, you'll not develop a fanbase of the
size needed to sustain a decent blogging income. 

So, just how do you drive traffic to your blog? Getting links
back to your blog from other Websites is what you need to focus
on. You can do this in various ways such as finding forums about
the topic of your blog, joining in with the conversations and
putting a link back to your blog in your forum signature. Writing
articles and submitting them to a few of the top article
directories putting a link back to your blog in your resource box
is another good way to drive traffic. 

You can monetize your blog with affiliate programs related to the
subject matter and contextual advertising programs. 

If you have a blog where you regularly post interesting and
topical content in a popular subject area, where you promote
attractive, related products and services and spend time building
traffic on a regular basis, there's absolutely no reason why you
cannot earn money from your blogging.


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