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Link Partner Strategy to Leverage Your Marketing Results

The name of the game with Internet Marketing is productivity.
Productivity means reaching the greatest number of targeted
prospects with the least effort and expense to generate the most

The key to productivity is leverage: expanding your marketing
activity with resources and systems that run without your direct
effort or excessive involvement. 

Developing a Link Partner strategy is one recommended way to
leverage your efforts and increase your productivity, although
there are numerous additional ways to apply leverage to your
Internet business efforts. These may include: 

- Advertising in ezines, online forums, websites and other

- Participation as a member in online business and marketing

- Participation in Social Networking sites 

With each of these leveraging systems, it may take some effort
and time to get them set up and to begin establishing your
website presence. 

The advantage to any or all of these systems is that once set up,
they will produce results for you with minimal effort and will
continue to do so for extended periods of time. 

Link Partners are website owners or webmasters with whom you
exchange your website link. You will place a link to their site
somewhere on your website, and they will place your link
somewhere on their site. 

Links can be in text ad form or banner form. Links might be
included in an article, a site review or a blog post. Or they
might be listed in a business services directory. The style or
nature of the link exchange should be agreed upon before the
links are posted to prevent any misunderstandings or

Link Partners may be easy to find, but the real essence of an
effective Link Partner strategy is exchanging links with quality
websites. That is, sites with a respectable PageRank and who are
already attracting the same kind of visitors that you are
targeting for your online business. 

There are many good web tools available that can be used to check
the PageRank of a website. You can do an Internet search for page
rank tools. 

To find quality sites and to encourage them to want to support
your Link Partner strategy, here are some recommended steps: 

1) When surfing the Internet, watch for and bookmark sites that
you believe are suitable for your purpose. You could also do
Internet searches for your keywords, then check out the sites
that rate the highest in the search engine results. 

2) Once you identify a suitable Link Partner candidate, write a
complimentary review for the site and post the review on your
website or blog page. 

3) Contact the webmaster or owner of the reviewed site, advise
them of the review and give them permission to publish the review
on their site along with a link pointing back to your site as the
review source. As an alternative to publishing the review on
their site, they can simply include a link that points to the
review on your site. 

You can apply this Link Partner strategy to any number of
partners you choose, keeping in mind that the more link partners
you have, the more effectively you will be able to leverage your
efforts and expand your reach. 

Productivity is the name of the game. Increased sales are the
goal. An effective Link Partner strategy can be the ideal means
to achieve the desired end.


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