Skip to main content

How to Plan an Email Campaign In 6 Simple Steps


Planning an email campaign is not quite as tough as eating an
elephant, but the process is very similar. 

The way to complete any large task has essentially the same
answer, "One step at a time." Taken all-at-once it may be
overwhelming. Break it down into its elements, into small
bite-sized pieces, and those really don't look formidable in any
way. 

The individual steps can each be relatively simple, something
that's no big problem, that you can do. And when you've completed
all the steps, you suddenly realize that you've come all the way
from the beginning to the end of completing the project! It is
exactly the same with how to plan an email campaign.. Here then
is the way you approach the elephantine task of planning an email
campaign, in 6 simple steps. 

Step 1. 
Determine how long you want the email to be. 

With this you need to decide if you want to include full articles
in the email or just teaser paragraphs and links to your web
site.. If shorter is better, then linking to your web site is the
best way to go. Keep in mind what your readers prefer. Some may
want to have the whole article in the email. This is something
you may want to test. 

Step 2. 
Decide how often you want to send email. 

This step will be important because if you send email too
frequently, your subscribers may decide to opt out of your list.
However, if you send email too infrequently you run the risk of
subscribers forgetting they ever signed up. In general it is
better to send too few email than send too many. The answer
really lies with the quality of the content of the email. If the
content is valued by the subscriber, then they will not complain
about frequent email. 

Step 3. 
Determine the best time to send email. 

This will depend upon your subscribers and will require some
testing and time to determine. Generally, email for business seem
to get the best open rates on Tuesday through Thursday, between
10 am and 2 pm. But, this can vary with different types of
subscribers. 


You Can Build An Email List For Free: CLICK HERE


Step 4. 

Generating an email list. 

This involves setting up opt in forms on your web site and/or if
you are a retail type establishment you can have customers sign
up for your list at your place of business. To get the best
results you need to offer an incentive in exchange for the
customers email. This can take the form of free reports, white
papers or coupons and discounts. 

Step 5. 
Avoid email being filtered. 

A key point you will want to remember here will be there is no
way to guarantee that all of your email can avoid being filtered.
The best approach is to avoid using common spam words such as
"free" and avoid using "ALL CAPS". Many of the email services
offer email testing services were you can determine if your
content has a problem. then you can make changes before sending
out the email. 

Step 6. 
Writing quality content. 

This is a very important step. You always want to be giving your
readers something of quality. That is why they subscribed to your
list. If readers do not find value with the content of your email
they may not opt out, but they will stop opening it. Either way
you are not communicating with your customers. 

Email marketing is an art. You need to keep providing enough
quality content to keep your subscribers opening your email. Then
along the way you can put in a sales pitch and they will be more
likely to respond.




Comments

Popular posts from this blog

The Downliner Referral Machine Is Breaking Records Again! 💗💙💚💛💜

Every online marketer needs more traffic but not everyone has the time or resources to get it. The Downliner  is free to join and was created to be a very user friendly site for co-op traffic and you can have your website in the system very quickly. You can also earn commissions, if you want to go that route. A lot of people make really good money JUST from being in a few traffic exchanges and promoting them with each other and promoting them through other traffic exchanges .  This is another site that I had joined and put on the back burner.... until last month.  A friend reminded me about it and since I added my website, I'm getting thousands of views to my website, hundreds of clicks throughout the day and referrals on top of that! I must say, I've learned my lesson to pay more attention to the detailed benefits rather than just glancing and making assumptions. The Downliner has been set up to be one of the easiest traffic systems online today. It also fil

Guide to Debt Relief - Free eBook - No Email Required

Your Guide to Debt Relief Is there a way to get out of debt without getting a second job or having to increase your income?  Can the average Joe or Jane pay off their bills in a short period of time?  What about that mortgage or car payment?  Could you pay those off as well? If you thought the answer was NO, you’d be wrong.  The answer is YES!!!  You may not be able to dine on champagne and caviar and it will require some discipline but you can do it without having to cut out all of your fun and extra-curricular activities. All you need is education, and “Your Guide to Debt Relief” is just what the credit doctor ordered!  The first thing you need is a plan and then the discipline to stick to the plan. It’s not that difficult and is actually pretty simple.  Anyone can do it and you can get started right away!  There are actually only three things you need to get started:   Know how much you take home each month Know how much you owe and what are the monthly payments Your own copy of “Y

Easy Pre-Built Done-For-You Membership Site Creation Software

How To Make Internet Marketing Paid Membership Sites Work For You Many people are afraid of starting a membership site. But it's so much easier than you think.  There are a few smart Internet marketers who have been able to make it work well. And one of those ways to make paid membership sites work is to simply offer great content. If you have a awesome hobby or something you are an expert at... no matter how simple it is, then that is great content in itself. It sounds simple, but that's really what it all boils down to. With Members Kit ... you can start free memberships for people OR paid memberships. Starting a free one will get you a lot of leads... Which is really cool if there are things in whatever niche you choose that you'd like to offer for purchase later on. Or you can start right off the bat with a paid membership. The thing is there is only a one time LOW cost !! So you don't have to pay a monthly fee to char